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John Morgridge:
Route to the Future
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Four years ago, Cisco Systems'
chairman of the board climbed Mount Kilimanjaro. Today, the
67-year-old is on top of the company's educational efforts.
---- By Jessica Sandham - March 2001 |
If John Morgridge has become a kind of evangelist on technology
and education, he says it's because Cisco Systems' 3-year-old Networking
Academy program has made him "a believer."
As chairman of the board of Cisco Systems and former CEO of the
company, the 67-year-old Morgridge is chief advocate for the company's
educational efforts, and proudly boasts that the company's Networking
Academies are in over 5,700 schools in 96 countries around the world.
Not bad for a program that began in earnest in 1997, when Cisco
realized that schools couldn't make full use of their products if
they didn't first understand how to install them, use them and keep
them functioning.
While a number of large technology companies have embarked on educational
outreach efforts in recent years, Morgridge says that the San Jose,
Calif.-based Cisco is unique in taking on an actual project management
role for its Networking Academies -- which require students to complete
a comprehensive online curriculum over the course of four 80-hour
blocks of study. "A lot of companies give the training, equipment
and curriculum, but they're not involved with being the actual project
manager," said Morgridge, who is married and a father of two grown
children. "You set up the whole distribution system, manage the
network, maintain Web sites, select teacher training establishments,
provide quality control and update the curriculum every three to
six months. It goes on and on. That's far different from just providing
a textbook and a course outline."
Still, Morgridge says the large-scale efforts are clearly paying
off for Cisco and the students in its Academy program, and the company
regularly highlights success stories -- individual and group, domestic
and international -- on its Web site. For example, thanks to an
agreement signed last September, the company recently announced
that 3,200 Cisco Networking Academy students would design networks
for more than 40,000 schools in Argentina over 24 months. "There
is a real need for people to master technology, and this has turned
out to be a superb vehicle to help satisfy that," Morgridge said.
"It is changing people's lives and preparing students of all ages
for the new economy that is upon us."
Raised in Wauwatosa, Wisc., by parents who were both former teachers,
Morgridge has had a lifelong passion for learning and considers
education to be the "master enabler." Morgridge -- recently listed
by Forbes magazine as one of the 60 richest Americans -- has also
put his money where his mouth is, making sizeable contributions
to the University of Wisconsin and Stanford University, both alma
maters. Given his emphasis on education, he says, technology should
never be thought of as the "one, silver-bullet" solution to all
that ails schools, but rather should be understood for its unique
capacity to breathe new life into specific parts of learning.
Technology "has the unique capability of revitalizing whole activities,
education being one," said Morgridge, who also teaches part time
at Stanford's Graduate School of Business. "Just look at the impact
it has had on libraries, the whole distribution of information,
almost all aspects of our lives. It is going to have a huge impact
on education, but it is not the whole solution."
While Morgridge is obviously devoted to helping schools make technology
a central part of learning, he also knows when to put away his own
laptop. He and his wife are confirmed adventurers who climbed Mount
Kilimanjaro for a fund-raiser in 1997. And at least once a year,
Morgridge travels through different parts of the country with his
wife on a decidedly non-technologically advanced vehicle: a bicycle.
The couple often contact the governors of the states they ride through,
and on a trip to South Dakota two years ago, they stopped in Pierre
to see if they could catch up with Gov. William Janklow. The governor
was not home at the time of their initial visit, but later dispatched
state police officers to track down the couple on their bikes and
bring them back to the capitol to talk about a whole host of things
-- including technology in schools. Now, between 300 and 400 students
in the rural state are receiving training through the Cisco Networking
Academy program, including students who live and go to school within
an Indian reservation in the northern part of the state. "The students
are required to wire the town. They will in effect bring the Internet
to that community," Morgridge said.
With multiple years in the field, Morgridge says he has observed
more inspirational uses of technology happening in higher-education
institutions than in K-12 schools. For example, he describes Virginia
Tech's so-called math emporium, a learning center stacked with computers
housed in a former supermarket. Entering students fulfill many of
the components for basic mathematics courses online at the emporium,
testing themselves frequently so that they don't fall behind. Students
progress at their own pace, and when they need help, they signal
it by putting a red cup on top of their computers. Staff members
then know to come over and offer assistance. The course has significantly
reduced the dropout rate for certain math courses because "students
don't wait until mid-terms to find out that they don't understand
something," said Morgridge.
Likewise, the online culture at Williams College in Massachusetts
is so intrinsic to the school's broader campus culture that "you
can't really be a part of the Williams community unless you're online,"
Morgridge said. "I understand that because that's the culture of
Cisco. You can't be a part of Cisco without being online."
At the high-school and elementary level, though, technology-based
learning tends to be oriented more toward individual projects, and
hasn't really permeated the deeper culture of learning. "They just
haven't gotten there yet," Morgridge said.
Still, he said, schools would be wise to embrace the types of whole-scale
changes needed to make technology a central and vital tool of learning.
"Technology plays such a fundamental role in our lives. Using it
should be as natural to students as reading a book. That means it
has got to be in the classroom, and not in the lab down the hall."
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